ZEMĚ ATELIER / EINDHOVEN PERCEIVED
The mayhem brought about by the global lockdown left many people from the creative field without stable source of income. Uncertain visions of tomorrow led to radical changes in daily work life of many. In order to find financial stability during this time of uncertainty, I started a part-time job for a food delivery company. Each delivery trip became a unique opportunity to explore the undiscovered parts of Eindhoven while earning some income. Prior to this, the city of Eindhoven was structured in my mind around several features, architectural landmarks and social hubs which were all interconnected by big avenues, partially cut by tunnels and shortcuts. Each delivery allowed me to gain a better understanding of the city’s inner workings, unique buildings and from this, I began generating my own cognitive map of the city. Streets started to connect in the map of Eindhoven in my mind, some houses became familiar. I was unconsciously creating a CGI-like map in my head, expressing my own version of Eindhoven.
In my cognitive map, Eindhoven began to materialise as an interconnected web of unique architecture, very often not standing as the important representative of the city. Buildings with precious architectural and construction elements draw my attention and locate themselves within my map of Eindhoven.
Using computer software, I recreated architectural elements of the city that I found significant and, placed them within a digital environment. Each illustration represents a building translated to the language of simple forms, abandoning the realistic representation. Moreover, the colourful palette opposes the traditional typology of brick architecture and therefore, changes the visual perception completely.